Kühn hair clay was made specifically for the most discerning hair clay enthusiast. I tested this hair clay on numerous guys, listened to feedback, retested, and did that several times until...I got it. This will be the last hair clay you'll ever use. There is nothing that holds as well or smells as good. Made with real kaolin clay and beeswax, you're putting nothing but the finest ingredients in your hair. It washes out easily and smells amazing. And with a 4 oz jar, it's an incredible value.