I use beard oil/balm/butter but my beard is still really dry and unruly, why?

A well moisturized beard starts in the shower and what you wash it with. If you wash your beard with shampoo or regular bar soap, your beard is being stripped and will be very dry. You need to use a conditioner or co-wash.

I'm new to beard products, what's the difference between oil/balm/butter?

They are all designed to moisturize your skin and beard, they just do it in a slightly different manner. Keep it simple. Short beards, beard oil. A bit longer, beard butter. Longer and/or thicker unruly beards, beard balm. Start with an oil and butter if you're new, then go from there.

What's the shelf life of oil/balm/butter?

12 months if stored in a cool, dry place.

How much do I use of oil/balm/butter?

Depends on the length of your beard, but most don't use enough. You need enough to cover all of the hair follicles. It's difficult to apply too much, and very easy to use too little.

How long does the scent last?

You should expect 6-8 hour from our scents.

Will it stain my clothes?

No, it shouldn't. Most beard products leave a greasy film on the outside of your beard which can rub off onto your clothes. Our products are designed to absorb fully so there shouldn't be any transfer onto your shirt or other clothing.

What if I order a scent I don't like?

TOO BAD! I already got your money. JK. If you order any product from kühn and you're not happy with the scent, we will replace it with the scent of you choice. We'll never make someone keep a scent they won't wear.

What is the best time to apply beard oil?

Let’s cut straight to it: The best time to apply beard oil is immediately after you shower or wash your face-while your beard is still damp (not soaking wet). That’s the golden window. But there’s more nuance to this than just timing. Let’s break down the why and the how so you can get the most out of every drop.

The Science of Absorption: Why Damp Matters

Beard oil is a blend of carrier oils (like jojoba, argan, or grapeseed) and essential oils for fragrance and skin health. Its primary job is to moisturize both your beard hair and the skin underneath. Here’s the catch: dry hair repels oil. If you apply beard oil to a bone-dry beard, most of it will sit on the surface, leaving your skin parched and your hair greasy.

When your beard is damp-after a warm shower or a thorough face wash-the hair cuticles are open and more receptive. The water helps the oil spread evenly, locking in moisture rather than just coating the outside. Think of it like sealing a steak after a marinade: you want the good stuff to penetrate, not just glaze.

The Two Best Windows for Application

1. Post-Shower (The Gold Standard)

This is your non-negotiable moment. Here’s your routine:

Step 1: Wash your beard with a gentle beard shampoo or cleanser (avoid harsh bar soaps that strip natural oils).
Step 2: Pat your beard dry with a clean towel until it’s damp-not dripping. You want it to feel like a wrung-out sponge.
Step 3: Dispense 2-4 drops of beard oil (adjust based on beard length) into your palms. Rub your hands together to warm the oil.
Step 4: Work the oil from the roots (against the grain) to the tips. Focus on the skin underneath-that’s where dryness and itch happen.
Step 5: Comb or brush through to distribute evenly.

Why this works: The warm water opens pores and hair cuticles. The dampness allows the oil to mix with residual water, creating an emulsion that hydrates deeper. Plus, you’re applying oil when your skin’s natural sebum production is at its lowest (right after washing), so you’re replenishing what was stripped.

2. Pre-Bedtime (The Underrated Option)

If you can’t shower in the morning (or you prefer a lighter daytime feel), apply beard oil as part of your evening routine. Here’s why:

Overnight absorption: Your skin repairs itself while you sleep. Applying oil before bed gives it 6-8 hours to fully absorb without being rubbed off on a pillowcase (use a satin or silk pillowcase to minimize friction).
No greasy daytime residue: Some guys don’t like the feeling of oil during the day. Night application means you wake up with softer, more manageable hair and no slickness.
Works with your body’s rhythm: Testosterone and sebum production peak overnight. Applying oil can help balance this natural cycle.

Pro tip: If you apply at night, use a slightly lighter hand. Too much oil can clog pores while you sleep. Two drops for a short beard, four for a longer one.

When NOT to Apply Beard Oil

Right before going outside in direct sunlight. Some essential oils (like citrus-based ones) can make your skin photosensitive. If you must apply before heading out, choose an oil with non-photosensitizing ingredients (like sandalwood or cedarwood).
Immediately after applying beard balm or wax. Those products are designed to seal and style. Oil should always go on first-it’s the base layer.
When your beard is soaking wet. Water repels oil. If your beard is dripping, the oil will just slide off. Damp, not wet.

How Often Should You Apply?

Daily: If you have a dry beard or live in a dry climate.
Every other day: If your beard is naturally oily or you live in a humid environment.
Skip a day: If you notice buildup or your beard feels greasy. Over-oiling can actually lead to clogged follicles and breakouts.

The Takeaway

Apply beard oil after washing, when your beard is damp-morning or night, whichever fits your schedule. This isn’t a suggestion; it’s the difference between a beard that looks healthy and one that looks like a greasy mess. Start with a few drops, work it into the skin, and let the oil do its job. Your beard (and your face) will thank you.

Now go get that routine locked in.

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