Growing a Beard: What to Expect

The 5 questions every guy asks when he's growing a beard — answered straight.

Watch the quick rundown above, then here's everything in writing: what's normal, when to shave, how to shape your neckline, and the simple routine that fixes a wiry, dry beard. The products for each step are right below.

1. Is my growth normal for my age?

Almost certainly, yes. Most men don't reach full beard density until their mid-20s to early 30s — testosterone and follicle maturity keep developing for years. Patchy stubble in your teens or early 20s is normal and usually fills in with age. Genetics set your ceiling, but time and a consistent routine are what get you there.

2. Should I shave it, or keep growing?

The first 2–3 weeks look sparse and scraggly for almost everyone. Follow the 3-month rule: let it grow about 90 days without trimming so slower-growing hairs catch up and fill the bare spots. Judge your beard at 3 months, not 3 weeks — most guys who shave in the awkward phase regret it and start over.

3. How do I fix patchy areas?

Time is the real fix — cheeks and jawlines are the last areas to fill in. Brushing daily trains the hairs to lie across thin spots and makes patches look fuller almost immediately. Skip the hype: biotin only helps if you're actually deficient, and derma rolling has thin evidence behind it — neither adds follicles you don't have. Keep the skin underneath healthy and let length do the covering.

4. Where exactly should I shave my neckline?

Find where your neck meets your jaw. Your neckline sits about two fingers above your Adam's apple, curving naturally up toward your ears — never a straight line, and never up onto the jaw. Leave your cheek line alone until the beard fills in; edging it too early creates a line you'll fight for weeks.

5. Why is my beard so wiry and dry?

Wiry, itchy, scraggly hair is almost always a routine problem — not genetics. Here's the fix, in order:

• Wash with a Co-Wash 2–3x a week — regular shampoo strips the natural oils your beard needs. A co-wash cleans without drying it out. This is step one.
• Beard Oil, daily — fast-absorbing hydration and your first defense against itch and flaking.
• Beard Balm — light hold plus moisture, once you're shaping and want some control.
• Beard Butter — deep conditioning for dry, coarse, or longer beards.
• Brush daily — distributes product, trains growth direction, and tames flyaways.

New to all this? Start with the essentials below — or grab the 5-Piece Sample Pack to find your scent before you commit.